SOCi provides an AI‑driven platform that automates local marketing tasks for enterprises with many physical locations, including listing management, review response, social content scheduling, hyper‑local ad creation, and AI chatbots. The system continuously audits data, generates on‑brand assets, and consolidates performance metrics into a single dashboard for real‑time insight. It serves franchise operators, restaurant chains, retail and hospitality groups, and property‑management firms.
Funding
$120M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
JEFounders
Product
Problem
Enterprises that operate dozens or hundreds of physical locations must manually maintain local listings, respond to reviews, create location‑specific social content, run hyper‑local ad campaigns, and collect customer feedback. Coordinating these repetitive marketing tasks across many sites strains resources, leads to inconsistent brand messaging, and limits visibility in local search results.
Solution
SOCi delivers a unified, AI‑driven platform that automates the end‑to‑end local marketing workflow for multi‑location brands. Its “Genius” agents use machine‑learning and natural‑language processing to continuously audit and optimize business listings, generate on‑brand review responses, and produce data‑informed social calendars without human intervention. The system auto‑creates SEO‑optimized landing pages, hyper‑personalized paid‑social ads, and AI‑powered chatbots that operate 24/7 across Facebook, SMS, and web channels. Integrated analytics aggregate performance metrics across all locations, providing a single dashboard for real‑time insights and ROI tracking. By training the agents on each brand’s voice, SOCi ensures consistent messaging while freeing marketing teams to focus on strategy rather than execution.
Target Audience
The platform is aimed at franchise operators, restaurant chains, retail and hospitality groups, property‑management firms, and other enterprises that manage large networks of physical locations and require scalable local marketing automation.
Features
- Genius Search: AI continuously scans and updates local listings, applying schema‑compliant data and citation corrections to improve local SEO rankings.
- Genius Reviews: Natural‑language generation engine crafts authentic, brand‑aligned responses to every review across Google, Yelp, Facebook, and industry‑specific platforms.
- Genius Social: Automated content calendar builds and schedules location‑specific posts, leveraging image‑recognition and trend analysis to maximize engagement.
- Boost & Ads: Hyper‑local ad generator creates and deploys hundreds of personalized paid‑social campaigns using audience segmentation and predictive bid optimization.
- AI Chatbot Suite: Multi‑channel conversational agents handle lead capture, FAQ answering, and data collection with intent detection and sentiment analysis.
- Surveys & Forms: Dynamic, auto‑filled survey templates collect first‑party data and feed it back into the platform’s analytics engine.
- Pages & Locator: Auto‑generated, SEO‑optimized landing and locator pages with structured data markup improve discoverability and conversion.
- Unified Data Hub: Cloud‑native API layer consolidates all marketing signals, supports third‑party integrations, and provides role‑based access controls for compliance.