Kiko provides a platform that helps brands discover, vet, and engage creators at scale, offering a pre‑curated “creator rolodex” ranked by real performance data. It also delivers viral intelligence by analyzing top‑performing content to reveal actionable insights, and includes a growth console that automates UGC and paid campaigns, enabling faster, data‑driven creator marketing.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to identify and engage the most effective creators in their niche because creator marketplaces are fragmented, data on performance is scattered, and outreach processes are time‑consuming. This leads to inefficient spend on influencer campaigns and missed opportunities for viral growth.
Solution
Kiko provides a creator‑sourcing platform that continuously curates a live shortlist of pre‑vetted creators within a brand’s category, ranking them by real performance metrics such as average views, CPM, and engagement rates. The platform also offers viral intelligence, automatically detecting breakout content, analyzing the factors behind its success, and delivering actionable insights. Additionally, Kiko’s growth console automates the execution of both user‑generated content (UGC) and paid campaigns, enabling brands to scale creator‑driven acquisition without manual coordination. By centralizing creator data, performance analytics, and campaign automation, Kiko streamlines the end‑to‑end workflow from discovery to activation.
Target Audience
Primary customers are mid‑size to large consumer brands and marketing teams that run influencer or creator‑driven acquisition programs and need a scalable, data‑backed method to source, evaluate, and activate creators.
Features
- Continuous, AI‑enhanced creator Rolodex that filters thousands of creators, pre‑negotiates terms, and ranks them by verified performance metrics (views, CPM, engagement rate)
- Real‑time viral intelligence engine that flags outlier videos/posts, deconstructs the creative elements that drove success, and presents actionable recommendations within a week
- Growth console that automates UGC and paid media workflows, synchronizing creator outreach, content production, and ad spend allocation
- Integrated data dashboard displaying live performance indicators and campaign ROI for rapid decision‑making
- API‑ready architecture allowing brands to sync creator data and campaign results with existing marketing stacks