Homegrown provides financial institutions with tools to identify, engage, and convert homeowners for home improvement and home equity lending. The platform uses address-level analytics and personalized messaging to segment markets and attract new loan members. It offers a white-labeled home calculator to capture qualified leads and align members with appropriate financial products for loan portfolio growth.
Funding
Funding not disclosed
Founders
Product
Problem
Residential portfolios present a significant opportunity for energy efficiency improvements, but property managers and homeowners often lack the data and tailored strategies needed to identify and implement effective emissions reduction measures. A one-size-fits-all approach to energy efficiency is ineffective for single-family real estate, hindering the ability to design bespoke strategies at scale.
Solution
Homegrown provides data analytics and tailored energy efficiency strategies for residential portfolios, enabling property managers and homeowners to identify and implement high ROI emissions reduction measures. The platform integrates smart energy insights into existing real estate operations, enhancing risk management and driving growth. Homegrown enables the integration of smart energy analytics into existing businesses, providing insights that fit specific business needs, whether driving customer engagement, leading a consumer lending business, or managing a portfolio of properties. The platform baselines property performance to identify opportunities and develop high ROI strategies.
Target Audience
Homegrown targets property managers, homeowners, consumer lending businesses, and other stakeholders involved in residential portfolios seeking to improve energy efficiency and reduce emissions.
Features
- Baseline property performance evaluation to identify energy efficiency opportunities.
- Development of tailored, high-ROI energy efficiency strategies.
- Integration of smart energy analytics into existing real estate operations.
- Data-driven insights for customer engagement, consumer lending, and property portfolio management.
- Tools to drive growth, manage risk, and measure the impact of lending and investment programs.