Funding
Funding not disclosed
Founders
Product
Problem
Commercial real‑estate brokers spend significant time manually entering deal information into CRMs, often having to reconstruct conversations from memory, which leads to errors and lost productivity. Additionally, brokers need a way to capture deal terms from various communication formats while maintaining strict confidentiality and compliance with Canadian privacy laws.
Solution
Estell is an AI‑powered assistant that operates inside WhatsApp, allowing brokers to forward messages, voice notes, or screenshots directly to the bot. The assistant extracts relevant deal terms, asks a single clarifying question if needed, and updates the broker’s CRM with accurate data. Brokers retain full control over what information is shared, as Estell only processes content explicitly forwarded and never reads background chats. The service is built to comply with PIPEDA and BC’s PIPA, ensuring that all data remains isolated and confidential. By integrating with any existing CRM, Estell eliminates manual data entry and reduces the risk of inaccurate records.
Target Audience
Estell is designed for commercial real‑estate brokers and brokerage firms that rely on WhatsApp for deal communications and need efficient, compliant CRM data entry.
Features
- Forward any WhatsApp message, voice note, or screenshot; AI extracts deal terms automatically
- Single clarifying question workflow to resolve ambiguities with just two taps
- Seamless synchronization with any commercial‑real‑estate CRM for accurate updates
- Strict data privacy: only processes user‑forwarded content, no background monitoring
- Full compliance with Canadian privacy regulations (PIPEDA, BC PIPA) and isolated broker accounts
- Built on official infrastructure ensuring reliability and security