MedullaAI offers an AI‑driven platform that analyzes how consumers’ subconscious brain responses affect ad performance, using neural analysis, eye‑tracking predictions, and cognitive science. The system provides attention scores, focus maps, and concrete creative recommendations—such as contrast adjustments or CTA resizing—to improve click‑through rates and conversion metrics, with reported uplifts of up to 20% across key media KPIs.
Funding
Funding not disclosed
Founders
Product
Problem
Most digital ads fail to capture consumer attention because they are evaluated only after the subconscious judgment has already filtered them out, leaving marketers without insight into what visual elements actually engage the brain.
Solution
MedullaAI offers an AI-driven platform that predicts how consumers’ subconscious processes ad creatives. By applying eye‑tracking simulations, cognitive load analysis, and attention mapping, the system generates an attention score, focus distribution, and awareness metrics for each creative. Marketers receive evidence‑based recommendations and AI‑generated variant designs that emphasize the most engaging visual elements. The platform integrates these insights into a single workflow, enabling rapid optimization of ad performance without extensive manual testing. Real‑time analytics connect subconscious signals to measurable outcomes such as click‑through rates and conversions, helping brands improve campaign effectiveness.
Target Audience
Primary customers are marketing teams, brand managers, and advertising agencies seeking data‑driven creative optimization for digital campaigns.
Features
- AI‑powered eye‑tracking prediction that identifies blind spots and visual hierarchy in uploaded creatives
- Cognitive load and attention scoring that quantifies subconscious engagement and clarity
- Automated attention maps showing focus distribution across product, headline, and CTA elements
- Evidence‑based optimization recommendations (e.g., contrast, background simplification, CTA sizing)
- Generative AI module that creates alternative creative variants aligned with subconscious response patterns
- Cloud‑based analytics dashboard with benchmark comparisons and uplift projections for key media metrics