mediaROI offers a SaaS platform that combines Bayesian Marketing Mix Modeling, calibrated daily attribution, and incrementality testing into a single AI‑driven workflow. The system automatically pulls and cleans data from 15+ ad platforms, provides natural‑language insights via mediaAI, and includes a predictive budget simulator to forecast ROI of spend changes.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers struggle to obtain a unified, accurate view of media ROI because traditional measurement relies on separate, siloed methods—Marketing Mix Modeling, last‑touch attribution, and incremental lift tests—each with manual data collection, bias, and limited frequency.
Solution
mediaROI delivers a SaaS platform that unifies Marketing Mix Modeling, calibrated attribution, and incrementality measurement within a single AI‑driven workflow. The system automatically ingests data from over 15 marketing APIs, cleans and maps it, and updates Bayesian MMM models (powered by Google Meridian) on a schedule chosen by the user. Daily calibrated attribution aligns with the MMM to correct last‑touch bias, while built‑in geo‑lift, A/B, and conversion‑lift tests quantify incremental impact. An AI chat assistant (mediaAI) provides natural‑language queries for real‑time insights, and a predictive budget simulator lets marketers evaluate the ROI effect of spend reallocations before execution.
Target Audience
Primary customers are mid‑to‑large advertisers and brand marketers who manage multi‑channel (online and offline) media investments and need continuous, data‑driven measurement and optimization.
Features
- Smart connectors that pull data via APIs from Google Ads, Meta, TikTok, Amazon, DV360, Snapchat and 15+ other platforms, with AI‑driven cleaning and mapping
- Bayesian MMM engine powered by Google Meridian, configurable for annual, semi‑annual, quarterly or monthly updates
- Calibrated daily attribution that integrates with the MMM to eliminate last‑touch bias
- Incrementality testing suite supporting geo‑lift, A/B, and conversion‑lift experiments
- mediaAI natural‑language assistant for instant performance queries and analysis
- Predictive budget simulator that forecasts ROI impact of media spend adjustments