Medialyzer utilizes artificial intelligence and video recognition technology to measure the impact of offline media, specifically TV advertisements, on online consumer behavior. By providing real-time tracking and actionable insights, the platform enables businesses to optimize their media strategies and improve marketing ROI.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many small and medium-sized businesses (SMBs) struggle with managing their finances due to a lack of accounting expertise and the complexity of existing accounting software. Traditional accounting methods are time-consuming, prone to errors, and often fail to provide real-time insights into a company's financial health.
Solution
Paraşüt offers a cloud-based accounting software designed to simplify financial management for SMBs. The platform provides tools for invoicing, expense tracking, bank reconciliation, and financial reporting, all within an intuitive user interface. By automating key accounting tasks and providing real-time financial data, Paraşüt enables business owners to make informed decisions and improve their overall financial performance. The software also integrates with e-commerce platforms and banking services to streamline workflows and reduce manual data entry.
Target Audience
Paraşüt primarily targets small and medium-sized business owners, entrepreneurs, and freelancers who need a simple and affordable solution for managing their finances.
Features
- Automated invoice generation and management with customizable templates
- Real-time expense tracking and categorization
- Bank reconciliation with automated transaction matching
- Comprehensive financial reporting, including profit and loss statements, balance sheets, and cash flow statements
- E-invoice and e-archive capabilities for digital document management
- Integration with popular e-commerce platforms such as Shopify and WooCommerce
- Mobile app for on-the-go access to financial data
- Multi-user access with customizable roles and permissions