Measure Protocol

About Measure Protocol

Measure Protocol provides a platform that aggregates zero-party behavioral data from diverse digital touchpoints, enabling businesses to gain insights into consumer intent and spending patterns. This solution addresses the challenge of accessing reliable, real-time consumer behavior data, allowing brands to make informed, data-driven decisions.

```xml <problem> Businesses struggle to understand consumer behavior across diverse digital touchpoints, making it difficult to gain a holistic view of consumer intent and spending patterns. Traditional data collection methods often lack the breadth and depth needed to provide actionable insights into consumer preferences and market trends. This lack of comprehensive data hinders effective decision-making and limits the ability to personalize customer experiences. </problem> <solution> Measure Protocol offers a platform that aggregates zero-party behavioral data directly from consumers across their daily digital interactions. The platform provides a comprehensive view of consumer behavior by capturing data from various sources, including search, browsing, e-commerce platforms like Amazon, and social media platforms like TikTok and YouTube. This data is collected through the MSR app, where users complete data-sharing tasks in a fully compliant environment. Measure Protocol's solutions, including Measure Discover, Power Index, and Affinity, enable businesses to uncover trends, benchmark against competitors, and deepen their understanding of audience preferences. The platform empowers publishing, media, agency, and marketing professionals to drive brand success through data-driven decisions and stay ahead of evolving market trends. </solution> <features> - Aggregates zero-party behavioral data from diverse digital touchpoints, including search, browsing, Amazon, TikTok, and YouTube. - Provides a holistic view of consumer behavior across iOS and Android devices. - Offers time-stamped, daily digital behaviors for Gen Z, Millennials, and Gen X. - Ensures 100% zero-party, fully-permissioned data collection through the MSR app. - Enables businesses to supercharge their first-party data with comprehensive behavioral insights. - Delivers data through a user-friendly platform with dashboards or via regular data feeds to power existing BI systems. - Offers solutions like Measure Discover for uncovering consumer behavior trends, Power Index for competitive benchmarking, and Affinity for understanding brand engagement. - Provides a fully compliant environment that protects user data and fosters a safe space for data sharing. </features> <target_audience> The primary target audience includes publishing, media, agency, and marketing professionals seeking to drive brand success through data-driven decisions, as well as companies aiming to understand consumer behavior and market trends. </target_audience> ```

What does Measure Protocol do?

Measure Protocol provides a platform that aggregates zero-party behavioral data from diverse digital touchpoints, enabling businesses to gain insights into consumer intent and spending patterns. This solution addresses the challenge of accessing reliable, real-time consumer behavior data, allowing brands to make informed, data-driven decisions.

Where is Measure Protocol located?

Measure Protocol is based in London, United Kingdom.

When was Measure Protocol founded?

Measure Protocol was founded in 2018.

How much funding has Measure Protocol raised?

Measure Protocol has raised $8.8M.

Who founded Measure Protocol?

Measure Protocol was founded by Ivan Gowan.

  • Ivan Gowan - CEO / Co-Founder / Fintech Leader / Startup and Scale-up
Location
London, United Kingdom
Founded
2018
Funding
$8.8M
Employees
20 employees

Measure Protocol

8
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Measure Protocol provides a platform that aggregates zero-party behavioral data from diverse digital touchpoints, enabling businesses to gain insights into consumer intent and spending patterns. This solution addresses the challenge of accessing reliable, real-time consumer behavior data, allowing brands to make informed, data-driven decisions.

measureprotocol.com1K+
Founded 2018 – London, United Kingdom

Funding

No specific funding rounds found.

Total Funding

$8.8M

Team (20+)

Ivan Gowan

CEO / Co-Founder / Fintech Leader / Startup and Scale-up

Company Description

Problem

Businesses struggle to understand consumer behavior across diverse digital touchpoints, making it difficult to gain a holistic view of consumer intent and spending patterns. Traditional data collection methods often lack the breadth and depth needed to provide actionable insights into consumer preferences and market trends. This lack of comprehensive data hinders effective decision-making and limits the ability to personalize customer experiences.

Solution

Measure Protocol offers a platform that aggregates zero-party behavioral data directly from consumers across their daily digital interactions. The platform provides a comprehensive view of consumer behavior by capturing data from various sources, including search, browsing, e-commerce platforms like Amazon, and social media platforms like TikTok and YouTube. This data is collected through the MSR app, where users complete data-sharing tasks in a fully compliant environment. Measure Protocol's solutions, including Measure Discover, Power Index, and Affinity, enable businesses to uncover trends, benchmark against competitors, and deepen their understanding of audience preferences. The platform empowers publishing, media, agency, and marketing professionals to drive brand success through data-driven decisions and stay ahead of evolving market trends.

Features

Aggregates zero-party behavioral data from diverse digital touchpoints, including search, browsing, Amazon, TikTok, and YouTube.

Provides a holistic view of consumer behavior across iOS and Android devices.

Offers time-stamped, daily digital behaviors for Gen Z, Millennials, and Gen X.

Ensures 100% zero-party, fully-permissioned data collection through the MSR app.

Enables businesses to supercharge their first-party data with comprehensive behavioral insights.

Delivers data through a user-friendly platform with dashboards or via regular data feeds to power existing BI systems.

Offers solutions like Measure Discover for uncovering consumer behavior trends, Power Index for competitive benchmarking, and Affinity for understanding brand engagement.

Provides a fully compliant environment that protects user data and fosters a safe space for data sharing.

Target Audience

The primary target audience includes publishing, media, agency, and marketing professionals seeking to drive brand success through data-driven decisions, as well as companies aiming to understand consumer behavior and market trends.

Sources:

1
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