Measured provides an end-to-end platform for incrementality-based media measurement and optimization, utilizing AI-powered experiments to accurately assess the impact of marketing across all channels without relying on cookies or pixels. This technology enables brands to optimize their media spend by identifying the most effective channels, ultimately maximizing return on investment.
Funding
$23M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to accurately measure the true impact of their marketing spend across various channels due to reliance on outdated methods like cookies and pixels, which are increasingly limited in the privacy-centric digital landscape. This makes it difficult to optimize media investments and maximize return on investment (ROI).
Solution
Measured offers an end-to-end platform that leverages AI-powered experimentation to provide incrementality-based media measurement and optimization. The platform enables brands to test, measure, compare, and optimize their entire media portfolio without relying on traditional tracking methods. By harmonizing data from all marketing channels, Measured provides a comprehensive view of media performance, allowing marketers to identify the most effective channels and allocate their budget accordingly. The platform's spend recommendation engine uses AI-generated recommendations to increase media efficiency and effectiveness.
Target Audience
The primary audience includes marketing teams and CMOs seeking accurate, privacy-safe media measurement and optimization solutions to improve ROI and drive business growth.
Features
- AI-powered experiments for testing and optimizing marketing spend across all channels
- Incrementality measurement to determine the true impact of media investments
- Cross-channel media reporting hub for a centralized view of performance
- Spend recommendation engine for optimizing budget allocation
- Secure, fully-managed data infrastructure for harmonizing data from various sources
- Comparison against industry benchmarks to identify new growth opportunities