MDX
MDX Media Distribution Exchange operates a multiparty exchange connecting creators, media companies, and brands through unified licensing, distribution, and royalty infrastructure. Media companies access the full creator catalog via a single API and can launch native mobile or connected TV channels with no upfront licensing fees, while creators get paid through automated royalty rails that track actual usage. The exchange is live today with Blackdove operating as Channel 1 and royalty payouts already cleared to 700+ creators across 52 countries.
- Media & Entertainment
- Creator / Creative Economy
- Commerce & Shopping
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Media companies transitioning to digital formats struggle to source and license creator content at scale, while creators lack efficient distribution channels to reach established media platforms. Traditional content licensing is slow, requires minimum commitments, and lacks transparent royalty tracking, limiting the growth of the creator-to-media market.
Solution
MDX Media Distribution Exchange operates a multiparty exchange that connects creators, media companies, and brands through unified licensing, distribution, and royalty infrastructure. Media companies access the full creator catalog through a single API and can launch native mobile or connected TV channels with no upfront licensing fees. Brands can sponsor and develop creator-led programming, route that content to every distribution endpoint on the exchange, and track reach and attribution through shared reporting. Creators get paid through automated royalty rails that track actual usage across distribution endpoints. The exchange is live today, with Blackdove operating as Channel 1 and royalty payouts already cleared through the infrastructure.
Target Audience
Primary customers are media companies building digital video channels, brands seeking creator-led sponsored programming, and video creators looking for monetized distribution beyond their own social channels.
Features
- Catalog API providing programmatic access to the full creator content catalog through a single documented interface
- Mobile and TV SDKs enabling one-integration deployment to iOS, Android, and connected TV platforms
- Variable cost model with no minimums and no upfront licensing fees
- Programming workflow for briefing, commissioning, and aligning on creator-led brand shows in one place
- Multi-endpoint distribution routing brand-sponsored programming to every relevant media company on the exchange
- Shared reporting with auditable data for tracking reach, attribution, and spend
- Royalty rails that track usage across endpoints and automatically clear payouts to creators