Measurable Data Token utilizes blockchain technology to create a data exchange ecosystem that enables individuals to monetize their anonymized data through smart contracts. The platform addresses the lack of transparency and fair compensation in data sharing by allowing users to earn rewards based on the value generated from their aggregated data contributions.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many individuals lack control over their personal data and are not fairly compensated when their anonymized data is used by corporations. Existing data sharing practices often lack transparency, making it difficult for individuals to understand how their data is being utilized and to receive appropriate remuneration for its value.
Solution
Measurable Data Token (MDT) provides a blockchain-based ecosystem that enables individuals to monetize their anonymized data through smart contracts. The RewardMe app, part of the MDT ecosystem, allows users to automatically earn rewards on purchases by opting-in to share their anonymized, aggregated transactional data. This data is then transformed into consumer insights and offered to businesses via Measurable AI, MDT's business-oriented product. MDT ensures users receive a portion of the profits generated from their data contributions, creating a transparent and equitable data exchange.
Target Audience
The primary users are individuals who want to monetize their anonymized data and businesses seeking real-time, actionable consumer insights.
Features
- RewardMe app that automatically rewards users for sharing anonymized purchase data.
- Integration with email accounts to seamlessly track and reward eligible purchases.
- Rewards can be redeemed for gift cards, cash, or cryptocurrency.
- Measurable AI platform that transforms transactional data into actionable consumer insights for businesses.
- Real-time data collection from online shoppers, providing up-to-date consumer behavior analysis.
- Blockchain technology ensures secure and traceable data transactions.
- User membership levels that unlock additional rewards and benefits.
- Worldcoin integration for instant reward redemption approval for verified users.