Mayan provides an AI-driven platform and expert services designed to optimize Amazon FBA advertising performance. The technology leverages machine learning informed by overall business signals to manage PPC campaigns, aiming to increase ROAS and drive net-new sales. Sellers can choose between self-service automation tools or fully managed advertising optimization with dedicated PPC experts.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Amazon sellers face challenges in optimizing advertising spend, managing inventory, and aligning marketing strategies with overall business objectives, often leading to inefficiencies and reduced profitability. Existing analytics tools can be difficult to interpret, hindering effective decision-making.
Solution
Mayan offers an AI-powered growth automation platform designed to optimize advertising and streamline operations for Amazon sellers. The platform leverages machine learning algorithms developed by MIT data scientists to analyze sales data, optimize ad campaigns, and improve return on ad spend (ROAS). By integrating inventory and sales data, Mayan ensures that advertising efforts are aligned with business objectives, preventing overspending on ads for products with low stock. The platform provides a user-friendly dashboard with actionable insights, enabling sellers to make data-driven decisions and improve overall business performance. Mayan offers both a self-service platform (Copilot Pro) and expert-managed services to cater to different seller needs.
Target Audience
The primary target audience includes Amazon FBA sellers, ranging from individual entrepreneurs to enterprise teams, who are looking to optimize their advertising spend, increase sales, and improve overall business performance on the Amazon marketplace.
Features
- AI-powered ad optimization using machine learning algorithms
- Integration of inventory and sales data for informed advertising decisions
- User-friendly dashboard with clear analytics and reporting
- Campaign creation, targeting, and bid optimization tools
- Expert-led strategy and dedicated account managers available
- Free advertising audit to identify opportunities for growth
- SKU-inventory dashboard showing time series for gross sales and units sold by child and parent ASIN