Mawidak
Mawidak is an online marketplace for beauty and wellness services in Egypt, enabling consumers to search, compare, and book appointments with salons, spas, and independent practitioners. The platform replaces phone calls and WhatsApp coordination with instant online booking, flexible payment options, and a provider-side dashboard for managing bookings, payments, calendars, and client marketing.
- Commerce & Shopping
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Beauty and wellness service discovery and booking in Egypt typically rely on phone calls or WhatsApp messages, which are time-consuming and inefficient for both customers and providers. Consumers lack transparent, comparable information about pricing, availability, and quality, while service providers struggle with fragmented scheduling and client management.
Solution
Mawidak provides a unified booking platform for beauty and wellness services across Egypt, allowing users to search for treatments using filters such as location, ratings, price, and service type, then book instantly online. The platform eliminates the need for phone calls and WhatsApp exchanges with a few clicks, and supports flexible payment options to accommodate different customer preferences. For service providers, Mawidak delivers an all-in-one business management suite covering bookings, payments, calendar management, and client marketing tools. The platform helps salons and wellness centers increase visibility, streamline their operations, and build stronger client relationships through digital tools.
Target Audience
Primary customers are beauty and wellness consumers in Egypt seeking convenient service discovery and booking, alongside salons, spas, and independent practitioners who need digital booking and business management tools.
Features
- Smart search with filterable categories including location, ratings, price, and service type
- Instant online booking with zero fees for customers, replacing phone and WhatsApp coordination
- Flexible payment options including pay online, pay at the salon, and "book now, pay later"
- All-in-one business dashboard for providers: bookings, payments, calendar, and client marketing
- Provider listing visibility within the Mawidak marketplace to attract new customers
- Educational blog content covering beauty topics and industry trends for both consumers and businesses