Maurten
Maurten develops specialized carbohydrate sports nutrition products, including gels, drink mixes, and solids, for endurance athletes. These products utilize proprietary Hydrogel Technology to enable higher carbohydrate intake during exercise. This technology aims to improve energy availability and reduce gastrointestinal distress for enhanced athletic performance.
- Consumer Goods
Funding
Raised to date
$23.8MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Endurance athletes require consistent and easily digestible energy sources to maintain performance during prolonged physical activity. Traditional sports fuels can cause gastrointestinal distress, limiting nutrient absorption and hindering athletic performance.
Solution
Maurten provides carbohydrate-based sports fuels utilizing hydrogel technology to improve tolerance and absorption during endurance activities. Their products encapsulate carbohydrates in a hydrogel structure, allowing for smoother digestion and reduced risk of stomach upset. This enables athletes to consume higher concentrations of carbohydrates without gastrointestinal issues, leading to optimized energy delivery and enhanced performance. The product line includes drink mixes, gels, and solid options, all formulated with natural ingredients.
Target Audience
The primary target audience includes endurance athletes such as runners, cyclists, triathletes, and swimmers who require easily digestible and high-energy fuel sources for training and competition.
Features
- Hydrogel technology for enhanced carbohydrate absorption and reduced gastrointestinal distress
- Drink mixes containing up to 40 grams of carbohydrates per serving
- Gels for rapid energy delivery during intense activity
- Solid fuel options made from oat and rice, providing sustained energy
- Products available in various formats, including single-serving gels, drink mix packets, and chewable bars
- Natural ingredients for improved digestibility