This digital health studio creates entertainment-led, evidence-based health literacy products for young people. By leveraging research from global leaders in child health, the platform communicates health information in an engaging way, empowering young people and their communities to make informed decisions about their health and well-being.
Funding
Funding not disclosed
Founders
Product
Problem
Young people often struggle to understand and act on complex health information, leading to poor health literacy and difficulty making informed decisions about their well-being. Traditional health education methods often fail to engage this audience, resulting in limited impact on behavior change.
Solution
Matterworks creates digital health literacy products for young people, translating complex health research into accessible and engaging content. The company leverages entertainment-based formats, such as videos, podcasts, and social media campaigns, to communicate important health information in a way that resonates with young audiences. By partnering with research institutes and organizations, Matterworks ensures its content is evidence-based and aligned with best practices in health education. The company's programs are designed to empower young people and their communities to make informed decisions about their physical and mental health.
Target Audience
The primary audience includes students (Years 5-12), teachers, and young people in general, as well as educational institutions, health organizations, and community groups seeking to improve health literacy among youth.
Features
- Video-led educational programs for students on mental health and wellbeing, aligned with school curriculums.
- Podcast series for teacher professional development in mental health literacy.
- Educational video series on ABC iView and ABC Education addressing various aspects of health for teens.
- Mental fitness programs featuring TikTok influencers and AFL personalities.
- Content developed using a 12-step Governance Framework, ensuring scientific accuracy and cultural relevance.
- Proprietary translation and community consultation process to create relatable and actionable content.