Matsmart runs an online marketplace that sells surplus food and consumer goods nearing their best‑before dates at roughly 50 % off, helping shoppers cut grocery costs while reducing waste. The platform offers a wide, daily‑updated range of items across many categories, ships from a large automated warehouse, and provides recipe ideas and impact data to support sustainable consumption.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers often pay full price for food that retailers must discard because it is close to its “best before” date or overproduced, leading to unnecessary food waste and higher household grocery costs.
Solution
Matsmart operates an online marketplace that connects shoppers with surplus food and consumer goods that would otherwise become waste. By purchasing these items at discounts of around 50 % on average, customers save money while helping to reduce food waste. The platform lists thousands of products across dozens of categories, updates its inventory daily, and ships orders from a large, automated warehouse powered by renewable energy. Matsmart also provides recipe ideas and sustainability information to encourage smarter consumption.
Target Audience
Price‑sensitive households and environmentally conscious consumers in the Nordics who want to reduce grocery expenses while contributing to food‑waste reduction.
Features
- Wide product range covering pantry, drinks, snacks, health, beauty, household, pet supplies, clothing and more.
- Daily refreshed inventory of surplus items with clear “best before” dates and price reductions up to 80 %.
- Automated 22 000 m² warehouse in Örebro with 149 robots, enabling fast order processing and low‑carbon logistics.
- Transparent labeling of saved quantity (e.g., tons of food rescued) and environmental impact for each purchase.
- Integrated recipe library that suggests meals using available rescued ingredients.
- Mobile‑friendly e‑commerce site with filter options for dietary preferences (e.g., vegan, gluten‑free).
- Secure payment and delivery to households across the Nordic region.