Mat Plus is a mobile application that offers weekly cashback on grocery purchases by automatically matching in-store receipts from ICA and Coop with current promotions, using BankID for secure receipt retrieval. Users receive monthly payouts via Swish once they accumulate a minimum of 25 SEK, addressing the need for a straightforward loyalty program in grocery shopping.
Funding
Funding not disclosed
Founders
Product
Problem
Many grocery shoppers miss out on potential savings due to a lack of awareness of in-store promotions and the cumbersome process of manually tracking discounts. Traditional loyalty programs often require physical cards or coupons, creating friction and leading to unclaimed cashback rewards.
Solution
Mat Plus is a mobile application designed to automatically identify and apply available cashback offers to users' grocery purchases. By securely retrieving digital receipts from ICA and Coop through BankID integration, the app eliminates the need for manual coupon clipping or loyalty card scanning. Mat Plus automatically matches purchased items with active promotions, accumulating cashback rewards for the user. Once a minimum threshold is reached, users receive monthly payouts directly to their Swish accounts, providing a seamless and convenient way to save money on groceries.
Target Audience
Mat Plus primarily targets grocery shoppers at ICA and Coop in Sweden who are looking for an effortless way to save money on their regular purchases.
Features
- Automatic receipt retrieval from ICA and Coop via secure BankID integration
- Weekly updates on new cashback offers for popular grocery items
- Automatic matching of purchased items with available promotions
- Real-time tracking of accumulated cashback rewards within the app
- Monthly payouts via Swish once a minimum balance of 25 SEK is reached
- In-app chat support for user feedback and assistance