MatchPoint Connection is a two-way marketplace that utilizes a secure platform to facilitate transactions between brands and talent, including collegiate athletes, by automating contract generation and payment processing. The platform addresses the complexities of Name, Image, and Likeness (NIL) deals by providing real-time notifications, tax documentation, and compliance reporting to streamline influencer marketing efforts.
Funding
Funding not disclosed
Founders
Product
Problem
Brands and marketing agencies face challenges in efficiently connecting with and managing talent, including collegiate athletes and influencers, for endorsement deals. The complexities of Name, Image, and Likeness (NIL) agreements, including contract generation, payment processing, and compliance reporting, add administrative overhead and potential legal risks.
Solution
MatchPoint Connection offers a two-way marketplace platform designed to streamline the process of connecting brands and talent for endorsement partnerships. The platform automates contract generation and payment processing, providing a secure environment for managing transactions. It addresses the intricacies of NIL deals by offering real-time notifications, automated tax documentation, and compliance reporting features. MatchPoint enables brands and agencies to discover, communicate, and transact with talent efficiently, while also providing tools for collectives to manage funds and ensure NCAA compliance.
Target Audience
The primary target audience includes brands, marketing agencies, and university collectives seeking to connect with and manage talent, including collegiate athletes and influencers, for endorsement and NIL deals.
Features
- Talent discovery through an extensive database with smart search capabilities
- Real-time notifications for offer submissions and acceptances
- Auto-generated contracts for streamlined partnership agreements
- Secure payment processing with integrated software
- Automated generation of financial receipts and 1099 distribution
- Auto-reporting of NCAA-required data to universities upon deal completion
- In-app chat function for direct communication between brands and talent
- Custom university NIL platform development