MatchKraft provides a B2B lead generation platform that automates prospect data scraping and enrichment from sources like ZoomInfo and Lusha. Its proprietary algorithm generates valid B2B email addresses, streamlining cold email marketing for sales teams by delivering accurate, verified contact information.
Funding
Funding not disclosed
Founders
Product
Problem
Sales and marketing teams often spend significant resources manually identifying and verifying prospect contact information, which is a time-consuming and inefficient process. This manual effort detracts from core revenue-generating activities and can lead to inaccurate data, impacting the effectiveness of cold outreach campaigns.
Solution
MatchKraft offers a B2B lead generation platform that automates the process of scraping and enriching prospect data from established sources like ZoomInfo and Lusha. The platform's core functionality includes a proprietary algorithm that generates valid B2B email addresses using minimal input, such as a prospect's name and company domain. This capability significantly streamlines cold email marketing efforts by providing sales teams with accurate, verified contact information, thereby improving campaign performance and reducing manual data handling.
Target Audience
The primary target audience includes B2B sales development representatives (SDRs), account executives, and marketing professionals focused on outbound prospecting and cold email campaigns.
Features
- Automated lead scraping from Lusha and ZoomInfo, with direct website scraping capabilities.
- Email verification engine to ensure the accuracy and deliverability of prospect email addresses.
- Advanced email generation algorithm that constructs valid B2B emails from name and company website inputs.
- API access for programmatic integration of lead generation and enrichment into existing workflows.
- Data export functionality for seamless integration with CRM and sales engagement platforms.