Matchfy.io is a music promotion platform that connects artists with over 7 million playlists, 3,000 influencers, and 1,500 magazines, utilizing targeted submissions to user-generated playlists to enhance organic reach. The platform addresses the challenge of visibility in a saturated market by automating playlist pitching, ensuring artists connect with real listeners and build a dedicated fan base without risking penalties from streaming services.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
In today's saturated music market, artists struggle to gain visibility and connect with genuine listeners due to the overwhelming number of new tracks released daily on streaming platforms. Traditional promotional methods often prove ineffective or unsustainable, while risking penalties from streaming services for using illegitimate tactics.
Solution
Matchfy provides a platform that connects artists with a network of over 8 million playlists, 3,000 influencers, and 1,500 magazines, facilitating organic music promotion. The platform leverages AI-driven tools to automate playlist pitching, ensuring that artists reach targeted niche audiences and build a dedicated fan base. By focusing on user-generated playlists and adhering to streaming platform guidelines, Matchfy offers a safe and sustainable approach to music promotion, helping artists increase their visibility and engagement without risking takedowns or penalties. The platform also provides tools for curators and influencers to grow their audience and streamline song reviews.
Target Audience
Matchfy primarily targets independent artists, musicians, and their agencies seeking to promote their music organically and expand their reach on streaming platforms like Spotify and TikTok. The platform also caters to playlist curators and music influencers looking to grow their audience and discover new talent.
Features
- AI-powered playlist pitching to target niche audiences on Spotify, TikTok, and other platforms
- Access to a directory of over 8 million playlists curated by real listeners
- Automated submission process to connect artists with relevant curators and influencers
- Automatic follows from curators upon song acceptance, fostering audience growth
- Instant feedback with auto-accept feature based on curator-defined compatibility thresholds
- Distribution services to publish unlimited tracks on all major digital service providers (DSPs)
- Tools for curators to grow playlist followers and streamline song reviews with AI match scores