Master.it is a platform that uses behavioral economics and gamification to increase learner engagement and promote positive study habits. It incentivizes students with digital currency and savings opportunities for achieving personalized study goals, while providing institutions with data analytics on learning behaviors.
Funding
Funding not disclosed
Founders
Product
Problem
Educational institutions face challenges in fostering consistent learner engagement and promoting positive study habits. Traditional methods often lack personalized incentives, leading to decreased student motivation and suboptimal learning outcomes.
Solution
Master.it is a platform that applies principles of behavioral economics and gamification to drive learner engagement and wellbeing. It incentivizes students to achieve personalized study goals through rewards such as digital currency and savings opportunities. For institutions, Master.it provides valuable data analytics on student learning behaviors and engagement trends, enabling targeted interventions. The platform offers a structured approach to habit formation, encouraging consistent participation and improved academic performance.
Target Audience
The primary customers are educational institutions, including schools, universities, colleges, associations, and corporate training programs, seeking to enhance student engagement and monitor learning behaviors.
Features
- Personalized weekly study goal setting with adaptive targets
- Gamified reward system including digital currency (Smart$) and a virtual gameboard
- Reward store featuring partnerships with various vendors for Smart$ redemption
- Smart Fund Savings Account integration for earning towards savings by achieving study goal streaks
- Motivational nudges and social competition features to enhance engagement
- Data analytics dashboard for institutions to track learner engagement, study behaviors, and identify barriers
- Behavioral economics framework to encourage habit formation and positive reinforcement