MASS Analytics offers a cloud‑native, always‑on Marketing Mix Modeling platform that continuously refreshes data on Snowflake to deliver weekly calibrated insights for budgeting, scenario planning, and forecasting.
Funding
Funding not disclosed
Founders
Product
Problem
Marketing teams often rely on static, infrequent Marketing Mix Modeling that takes weeks to update, causing decisions to be based on outdated data and leading to hidden media spend misallocation.
Solution
MASS Analytics provides a cloud‑native, always‑on Marketing Mix Modeling platform that continuously refreshes data on Snowflake, delivering weekly calibrated insights for budgeting, scenario planning, and forecasting. The system produces a full, exportable model that clients can own and operate after handover, enabling transparent, auditable decision‑making. Continuous updates eliminate the lag between campaign execution and measurement, allowing marketers to reallocate spend in near real‑time and avoid blind spending. Executive recommendations and AI‑driven decision support are included to guide faster, more confident budget adjustments. Clients can choose a managed service where MASS runs the refresh or an in‑house deployment that scales with internal teams.
Target Audience
Primary customers are mid‑to‑large brands and their marketing, finance, and leadership teams that need continuous, transparent measurement to optimize media spend, as well as agencies seeking to deliver in‑house MMM capabilities for clients.
Features
- Low‑latency, Snowflake‑native MMM engine that updates weekly with new data streams
- Scenario planning and forecasting tools for rapid budget reallocation testing
- Exportable model assets and contribution data for full client ownership and in‑house operation
- AI‑powered decision support delivering executive recommendations and ROI metrics
- Integrated measurement across attribution, experiments, brand tracking, and MMM for a unified view
- Managed refresh service or self‑service platform options to match organizational capacity