Maskerade provides an AI platform that generates hyper‑realistic user personas to browse e‑commerce sites in real time, capturing click streams, heatmaps, and the personas' internal reasoning and emotions. The system delivers live video feeds, reasoning logs, and cross‑persona analytics within minutes, giving marketers and product teams rapid qualitative insight into user behavior across the purchase funnel.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional user research for e‑commerce sites is costly, takes weeks, and often fails to capture the thoughts and emotions of hard‑to‑reach customers, leaving marketers with incomplete insight into why users behave the way they do.
Solution
Maskerade offers an AI‑driven platform that creates unlimited hyper‑realistic personas to navigate any website in real time. Users select from predefined personas—such as anxious first‑time buyers or bargain hunters—and the system launches parallel browser sessions that mimic full‑funnel journeys. While the personas browse, the platform records click streams, heatmaps, and, crucially, the internal reasoning and emotional responses of each persona, delivering qualitative insights within minutes. Results are presented as live video feeds, reasoning logs, and cross‑persona analysis, enabling product and marketing teams to quickly identify pain points, decision triggers, and optimization opportunities without the expense and delay of traditional research.
Target Audience
Primary customers are e‑commerce marketers, product managers, and UX researchers who need fast, qualitative feedback on user behavior across the purchase funnel.
Features
- Library of over 100 AI personas with distinct motivations, demographics, and emotional profiles
- Automated full‑funnel browsing on any web domain, executed in parallel for rapid data collection
- Live video playback and reasoning logs that reveal what personas see, think, and feel at each step
- Integrated analytics dashboard with heatmaps, cross‑persona comparisons, and actionable recommendations
- One‑click deployment and instant result generation, reducing insight time from weeks to minutes