Provides a self-serve platform for advertising on streaming TV and connected devices, enabling businesses to launch campaigns in under five minutes with real-time performance tracking. Offers precise audience targeting and transparent pricing, starting at $0.01 per view, across platforms like Pluto TV, Vix, and Roku.
Funding
$500K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Advertising on streaming TV and connected devices is often complex, requiring significant time and resources to launch campaigns. Many businesses lack the tools to effectively target audiences and track campaign performance in real-time, hindering their ability to optimize ad spend.
Solution
Masha provides a self-service platform that simplifies advertising on streaming TV and connected devices, enabling businesses to launch campaigns in under five minutes. The platform offers precise audience targeting based on demographics, interests, and viewing habits, ensuring ads reach the intended audience. With real-time performance tracking and transparent pricing starting at $0.01 per view, Masha allows advertisers to monitor campaign success and optimize their ad spend across platforms like Pluto TV, Vix, and Roku. The platform supports payments in multiple currencies and offers an intuitive dashboard for campaign management and analysis.
Target Audience
Masha primarily targets advertisers and agencies looking for a simplified and cost-effective way to advertise on streaming TV and connected devices.
Features
- Self-service platform for creating and launching streaming TV and connected device ad campaigns
- Audience targeting based on demographics, interests, and viewing habits
- Real-time performance tracking and reporting
- Transparent pricing starting at $0.01 per view
- Support for multiple currencies, including USD and MXN
- Integration with major streaming platforms and connected TV providers
- Intuitive dashboard for campaign management and optimization