MascotYou is a cloud-based service that analyzes text-based digital content, such as music lyrics and messages, to generate personality insights using the O.C.E.A.N psychology framework. It provides proactive awareness alerts, tailored wellness content, and collaborative support for student-athletes, addressing the mental health challenges faced by college students through data-driven personalization.
Funding
Funding not disclosed
Founders
Product
Problem
Student-athletes face significant mental health challenges, but traditional methods of gathering user preferences and wellness insights, such as surveys, mood trackers, and journaling, can be time-consuming and prone to bias. The demand for personalized mental health support is growing, yet efficient and accurate ways to understand users without extensive input are lacking.
Solution
MascotYou is a cloud-based service that analyzes text-based digital content, such as music lyrics, to generate personality insights using the Big 5 (O.C.E.A.N.) psychology framework. By connecting to platforms like Spotify and Apple Music, MascotYou automates the daily analysis of song lyrics and genres. The platform then visualizes insights, grouping similar preferences, moods, and interests to make mental health visible and understandable, offering tailored wellness content and proactive awareness alerts.
Target Audience
MascotYou's primary users are student-athletes and the institutions that support them, seeking data-driven personalization for mental health challenges.
Features
- Integration with music streaming services like Spotify and Apple Music
- Automated daily analysis of song lyrics and genres
- Personality insights generated using the Big 5 (O.C.E.A.N.) psychology framework
- Visualization of user preferences, moods, and interests
- Proactive awareness alerts based on analyzed data
- Tailored wellness content based on personality insights