Marteau & Co
Marteau & Co operates curated watch auctions featuring vintage and modern timepieces from independent makers like De Bethune alongside major brands such as Patek Philippe, Rolex, and Audemars Piguet. The platform introduces a "Maker's Fee" model that guarantees original watchmakers and their beneficiaries receive a share of secondary-sale proceeds, placing creators at the heart of every transaction.
- Commerce & Shopping
- Creator / Creative Economy
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional watch auctions primarily benefit sellers and auction houses, while the original watchmakers—the artisans whose craft drives the value of these timepieces—receive no compensation when their work is resold on the secondary market. This structural gap means creators are excluded from the financial upside of their own creations as they change hands between collectors.
Solution
Marteau & Co provides a curated auction platform for vintage and modern timepieces that reimagines the auction model by placing watchmakers at the center of every transaction. The company introduces the Maker's Fee, a guaranteed payment to the original maker or their beneficiaries whenever a watch is sold through the platform. This ensures that every secondary sale directly supports the creators and their future work. The platform curates lots from independent watchmakers such as De Bethune as well as renowned brands including Patek Philippe, Rolex, Audemars Piguet, and Vacheron Constantin, with detailed listings highlighting provenance and condition.
Target Audience
Primary customers are watch collectors and enthusiasts seeking to buy or sell vintage and modern timepieces, as well as independent watchmakers who benefit from the Maker's Fee model and increased visibility for their work.
Features
- Curated auction format featuring both independent watchmakers and major luxury brands
- Maker's Fee model that guarantees original makers and their beneficiaries receive a proportionate share of secondary-sale proceeds
- Regularly scheduled themed auctions, including the "Blueprint" theme auction
- Detailed lot listings that document provenance and condition for each timepiece
- Platform designed to champion independent artisans and give them visibility in the secondary market