Marshmallo is a freemium dating app that verifies users' government-issued photo IDs, selfies, and profile pictures to prevent catfishing and exclude over 700,000 registered sex offenders. By ensuring that all members are real individuals with verified identities, the platform enhances user safety and fosters genuine connections.
Funding
Funding not disclosed
Founders
Product
Problem
Online dating platforms are plagued by fake profiles, bots, and malicious actors, leading to distrust and safety concerns among users. The inability to verify identities easily allows for catfishing, scams, and harassment, diminishing the quality of interactions and hindering genuine connections.
Solution
Marshmallo is a dating application that prioritizes user safety and authenticity through a comprehensive identity verification process. The platform requires users to submit a government-issued photo ID, a selfie, and profile pictures, which are then analyzed to confirm their identity. By verifying each user's identity, Marshmallo ensures that members are real people, reducing the risk of encountering fake profiles and malicious individuals. This verification process helps to foster a more trustworthy and secure environment, allowing users to connect with confidence and build genuine relationships.
Target Audience
Marshmallo targets individuals seeking genuine connections and a safer online dating experience, particularly those concerned about catfishing, scams, and harassment on traditional dating apps.
Features
- Government-issued photo ID verification to confirm user identity.
- Selfie and profile picture analysis to prevent catfishing.
- Exclusion of over 700,000 registered sex offenders from the platform.
- Limits on unreciprocated messages to prevent harassment.
- Optional privacy settings to limit the visibility of profile information.
- First names remain private until a match is made.