About Marshmallow

Marshmallo is a freemium dating app that verifies users' government-issued photo IDs, selfies, and profile pictures to prevent catfishing and exclude over 700,000 registered sex offenders. By ensuring that all members are real individuals with verified identities, the platform enhances user safety and fosters genuine connections.

```xml <problem> Online dating platforms are plagued by fake profiles, bots, and malicious actors, leading to distrust and safety concerns among users. The inability to verify identities easily allows for catfishing, scams, and harassment, diminishing the quality of interactions and hindering genuine connections. </problem> <solution> Marshmallo is a dating application that prioritizes user safety and authenticity through a comprehensive identity verification process. The platform requires users to submit a government-issued photo ID, a selfie, and profile pictures, which are then analyzed to confirm their identity. By verifying each user's identity, Marshmallo ensures that members are real people, reducing the risk of encountering fake profiles and malicious individuals. This verification process helps to foster a more trustworthy and secure environment, allowing users to connect with confidence and build genuine relationships. </solution> <features> - Government-issued photo ID verification to confirm user identity. - Selfie and profile picture analysis to prevent catfishing. - Exclusion of over 700,000 registered sex offenders from the platform. - Limits on unreciprocated messages to prevent harassment. - Optional privacy settings to limit the visibility of profile information. - First names remain private until a match is made. </features> <target_audience> Marshmallo targets individuals seeking genuine connections and a safer online dating experience, particularly those concerned about catfishing, scams, and harassment on traditional dating apps. </target_audience> <revenue_model> Marshmallo operates on a freemium model, offering basic features for free and generating revenue through optional premium features such as super likes, advanced filters, and the ability to see who likes you. </revenue_model> ```

What does Marshmallow do?

Where is Marshmallow located?

Marshmallow is based in London, United Kingdom.

When was Marshmallow founded?

Marshmallow was founded in 2022.

Location

London, United Kingdom

Founded

2022

Employees

645 employees

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Marshmallow

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Executive Summary

marshmallo.com 30K+

Founded 2022 – London, United Kingdom

Funding

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Team (500+)

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Company Description

Problem

Online dating platforms are plagued by fake profiles, bots, and malicious actors, leading to distrust and safety concerns among users. The inability to verify identities easily allows for catfishing, scams, and harassment, diminishing the quality of interactions and hindering genuine connections.

Solution

Marshmallo is a dating application that prioritizes user safety and authenticity through a comprehensive identity verification process. The platform requires users to submit a government-issued photo ID, a selfie, and profile pictures, which are then analyzed to confirm their identity. By verifying each user's identity, Marshmallo ensures that members are real people, reducing the risk of encountering fake profiles and malicious individuals. This verification process helps to foster a more trustworthy and secure environment, allowing users to connect with confidence and build genuine relationships.

Features

Government-issued photo ID verification to confirm user identity.

Selfie and profile picture analysis to prevent catfishing.

Exclusion of over 700,000 registered sex offenders from the platform.

Limits on unreciprocated messages to prevent harassment.

Optional privacy settings to limit the visibility of profile information.

First names remain private until a match is made.

Target Audience

Marshmallo targets individuals seeking genuine connections and a safer online dating experience, particularly those concerned about catfishing, scams, and harassment on traditional dating apps.

Revenue Model

Marshmallo operates on a freemium model, offering basic features for free and generating revenue through optional premium features such as super likes, advanced filters, and the ability to see who likes you.