Marshmallow is a full-stack insurance carrier that utilizes technology to assess driving experience from any country, allowing newcomers to the UK to receive fairer car insurance rates based on their complete driving history. This approach addresses the issue of inflated premiums for international drivers by offering savings of up to 45% compared to traditional insurers.
Funding
$131.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.





Founders
Product
Problem
Newcomers to the UK often face inflated car insurance premiums because traditional insurers primarily consider their driving experience within the UK, disregarding their prior driving history in other countries. This lack of recognition results in unfair pricing for drivers with extensive experience.
Solution
Marshmallow is a full-stack car insurance carrier that leverages technology to fairly assess the driving experience of individuals relocating to the UK, regardless of where they gained their experience. By considering driving history from any country, Marshmallow provides more accurate and competitive insurance rates, potentially saving customers up to 45% compared to traditional insurers. The company utilizes advanced data analytics and algorithms to evaluate risk, offering flexible payment options and customizable coverage plans. Customers can manage their policies, make claims, and access support through a user-friendly mobile app and live chat.
Target Audience
Marshmallow's primary customers are individuals who have recently moved to the UK and are seeking car insurance that acknowledges their driving experience and provides fair, competitive rates.
Features
- Recognition of driving history and no-claims bonuses earned in any country
- Discounts of up to 45% for international drivers compared to standard rates
- Flexible payment options, including monthly installments with customizable payment dates
- Optional add-ons such as breakdown cover, legal protection, and discount protection
- 24/7 claims support via phone and live chat
- Mobile app for policy management, claims processing, and access to documents
- Instant policy changes without hidden fees
- Advanced anti-fraud algorithms and security checks