Mars Accounting is a modern accounting firm that serves consumer packaged goods (CPG) brands by calculating true landed cost per SKU—including ingredients, packaging, co‑manufacturing fees, freight and yield losses—and delivering daily‑closed books with real‑time margin dashboards.
Funding
Funding not disclosed
Founders
Product
Problem
CPG brands often lack visibility into true product margins because traditional accounting aggregates costs and fails to account for ingredient, packaging, co‑manufacturing, freight, and yield losses across multiple sales channels. This results in delayed book closures and reliance on outdated financial data, making pricing, production, and cash‑flow decisions prone to error.
Solution
Mars Accounting provides a specialized accounting service that calculates the true landed cost for each SKU by aggregating all direct and indirect expenses. It reconciles revenue and deductions from over 200 platforms—including Amazon, Shopify, UNFI, and QuickBooks—to deliver a single source of truth for product profitability. Daily book closures and real‑time margin dashboards enable brands to monitor SKU‑level performance by channel, identify margin leaks, and make informed operational decisions. The service also supports strategic finance needs such as cash‑flow forecasting, fundraising‑ready books, and tax compliance, all tailored to the complexities of the CPG industry.
Target Audience
Primary customers are consumer packaged goods manufacturers and brands that sell through multiple channels such as wholesale distributors, Amazon, and direct‑to‑consumer online stores, and require detailed, up‑to‑date profitability insights.
Features
- True landed cost calculation per SKU incorporating ingredients, packaging, co‑manufacturing fees, inbound freight, and actual production yields
- Daily book closures and real‑time margin reporting by product and sales channel
- Full revenue reconciliation across 200+ platforms, parsing distributor remittances, Amazon FBA fees, ad spend, and DTC processor settlements
- Channel‑specific P&L statements that surface profitability and margin leaks for wholesale, DTC, and marketplace sales
- Integrated financial modeling for cash‑flow forecasting, working‑capital planning, and fundraising preparation
- Automated categorization of trade spend, deductions, and fees to eliminate manual bookkeeping errors