MarkitIt is a platform that connects small‑business vendors with curated pop‑up markets in New York City. Vendors create a public profile that showcases their work, reviews and availability, and can apply to vetted markets with a single click, while organizers list verified events and access a pool of qualified sellers. The service also provides audience insights, fee transparency, and a community network to help vendors discover and follow opportunities.
Funding
Funding not disclosed
Founders
Product
Problem
Small‑business vendors face difficulty finding reliable pop‑up markets, often spending time searching unverified listings, negotiating fees, and risking losses from unsuitable events. Organizers also struggle to attract qualified vendors because there is no trusted marketplace that verifies event quality and provides transparent vendor information.
Solution
MarkitIt offers a curated, searchable directory of vetted pop‑up markets focused on small‑business vendors. Each vendor creates a public storefront profile that showcases work, reviews, availability, and past events, eliminating the need for back‑and‑forth communications. Vendors can apply to multiple markets with a single click, while the platform supplies audience insights, fee transparency, and verified organizer reviews to inform decision‑making. Smart matching algorithms suggest markets that fit a vendor’s category, budget, and location, and an integrated calendar lets vendors plan their season and export events to popular calendar apps. Organizers gain access to a pool of qualified vendors and can manage applications, acceptances, and waitlists within the platform.
Target Audience
Primary customers are independent retailers, artisans, and food vendors who sell at pop‑up markets, as well as market organizers seeking qualified vendors for their events.
Features
- Public vendor storefronts with portfolio, reviews, availability, and event history
- One‑click applications to multiple vetted markets, with saved vendor information
- Verified organizer profiles, fee breakdowns, audience demographics, and vendor return rates
- Smart market matching based on vendor category, budget, and location preferences
- Exportable market calendar compatible with Google, Apple, and Outlook
- Application tracking dashboard for managing submissions, acceptances, and waitlists
- Vendor visibility to organizers searching by category, enabling inbound opportunities