MarketPryce is a two-sided marketplace that connects professional and student athletes with brands for endorsement deals, facilitating direct engagement through a streamlined platform. By leveraging the influence of student-athletes on college campuses, the company enables brands to effectively reach and build community with Gen Z consumers.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands struggle to efficiently connect with and leverage the influence of student-athletes for marketing campaigns, particularly to reach Gen Z consumers. Traditional influencer marketing methods often lack the direct engagement and streamlined processes needed to manage partnerships with a large number of student-athletes effectively.
Solution
MarketPryce is a two-sided marketplace designed to directly connect brands with student-athletes for endorsement deals and product seeding, simplifying the NIL (Name, Image, Likeness) process. The platform enables brands to build community on college campuses by facilitating partnerships with student-athletes, who have significant influence and engagement with Gen Z. MarketPryce provides tools for brands to identify, engage, and manage relationships with student-athletes, streamlining the process of running marketing campaigns targeted at the college demographic.
Target Audience
The primary target audience includes brands looking to build community and market products to Gen Z consumers through partnerships with student-athletes, as well as student-athletes seeking endorsement opportunities.
Features
- Two-sided marketplace connecting brands and student-athletes
- Streamlined platform for managing endorsement deals and product seeding
- Tools for brands to identify and engage with relevant student-athletes
- Direct engagement and communication features