Marketforce360 operates the RejaReja SuperApp, a mobile‑first B2B marketplace that lets informal African merchants order FMCG products with same‑day delivery, access inventory credit, and sell digital financial services through an integrated wallet. The platform also provides consumer brands and logistics partners with real‑time market intelligence, direct access to a geo‑tagged retailer network, and tools to run promotions and track performance across the continent.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Informal neighborhood merchants in Africa rely on cash transactions, face limited access to affordable inventory, and lack digital financial services, which constrains their ability to grow and serve last‑mile consumers efficiently. Consumer brands and financial providers also struggle to reach and coordinate with the fragmented retail network at scale.
Solution
Marketforce360 operates a B2B commerce and fintech SuperApp called RejaReja that connects merchants, brands, logistics partners, and field agents on a unified digital marketplace. Merchants can browse and order a wide range of FMCG products, receive same‑day delivery, and access inventory financing to purchase on credit. The platform also provides an interoperable wallet for cashless payments and enables merchants to sell digital services such as airtime, utility bill payments, and insurance, generating additional revenue streams. Brands gain real‑time market intelligence, direct access to hundreds of thousands of retailers, and tools to run promotions, launch new products, and track performance across African markets. Field agents can register, receive training, and earn commissions by onboarding merchants and delivering orders, creating employment opportunities in local communities.
Target Audience
Primary users are informal neighborhood merchants across Africa, consumer brands seeking distribution at scale, and logistics or financial service partners that want to reach the continent’s retail ecosystem.
Features
- Mobile‑first marketplace for ordering FMCG goods with free delivery within 24 hours
- Integrated inventory credit line allowing merchants to buy stock on pay‑later terms
- Interoperable digital wallet for cashless payments and receipt of commissions at no cost
- Built‑in modules for selling airtime, utility tokens, and other financial services
- Real‑time analytics dashboard for brands to monitor sales, inventory levels, and promotion effectiveness
- API and data feeds that give partners access to a large, geo‑tagged retailer network for targeted outreach
- Field‑agent onboarding, KYC verification, and training tools within the same app