MarketBetter is an AI-native sales platform that converts anonymous website visits and buyer intent signals into a ranked daily playbook of next-best actions for sales reps. The platform identifies visiting companies, enriches prospect lists, and drafts personalized email and LinkedIn outreach from real signal context, with customers reporting over $4M in new opportunity and 55 replies from a single campaign.
Funding
Funding not disclosed
Founders
Product
Problem
Sales and marketing teams struggle to translate anonymous website traffic and scattered buyer intent signals into timely, actionable outreach. Without a systematic way to prioritize and act on these signals, reps waste time on cold leads while high-intent prospects go unnoticed, resulting in missed pipeline opportunities.
Solution
MarketBetter turns website visits and buyer intent into a ranked daily playbook that tells sales reps exactly who to contact and what to say next. The platform identifies every company visiting a site, scores them by intent, and automatically drafts personalized email and LinkedIn outreach using the context of each visit. Reps receive a prioritized list of tasks each day, allowing them to focus on the most promising accounts. The system also supports prompt-based list building and enrichment, and integrates with existing CRM and engagement tools to streamline the entire workflow from signal to booked meeting.
Target Audience
Primary customers are B2B sales development representatives, account executives, and marketing teams at mid-market and enterprise companies that rely on outbound prospecting and website traffic to generate pipeline.
Features
- Daily SDR playbook ranked by buyer intent signals from website visits
- Company identification for all anonymous site traffic
- Prompt-based list building with automatic data enrichment
- AI-drafted outreach emails and LinkedIn messages personalized with real signal context
- Phone call prioritization to focus reps on the highest-intent accounts
- Integrations with existing sales stack including CRM, engagement, and enrichment tools
- AI-powered chatbot for capturing and qualifying inbound website conversations