Marked by Orchy.co is a bike navigation system that combines digital route planning with physical colour-coded wayfinding to help cyclists easily identify safe cycling routes in urban environments. The platform aims to increase cycling participation by providing a user-friendly interface that connects riders to well-structured and accessible cycle networks.
Funding
Funding not disclosed
Founders
Product
Problem
Many urban cyclists find it challenging to navigate safe and efficient routes due to a lack of clear and accessible cycling infrastructure. Existing digital navigation apps often fail to adequately highlight dedicated bike lanes or safe road segments, leading to rider uncertainty and potentially dangerous situations. This can discourage cycling, especially for new or less confident riders.
Solution
Marked by Orchy.co is a bike navigation system designed to simplify urban cycling by integrating digital route planning with physical, color-coded wayfinding. The platform helps cyclists easily identify and follow safe cycling routes within a city's network. By combining a user-friendly digital interface with a clear, visual system on the ground, Marked aims to increase cycling participation by making it easier for anyone to navigate urban environments safely and confidently.
Target Audience
The primary target audience is urban cyclists of all experience levels, particularly those seeking safe and easy-to-navigate cycling routes within cities.
Features
- Digital route planning that prioritizes safe cycling infrastructure.
- Physical, color-coded wayfinding system integrated into the urban environment.
- User-friendly interface for easy route creation and navigation.
- Focus on well-connected and accessible cycle networks.