Markato provides beauty and lifestyle brands with a full‑service platform to enter and scale across Asian markets, handling distribution, logistics, and regulatory compliance while securing shelf space in premium offline retailers such as Sephora, Watsons, and Mannings. It also manages end‑to‑end e‑commerce listings on Shopee, TikTok, and Lazada, and drives digital sales through influencer livestreams, performance marketing, and in‑store merchandising. By consolidating these functions into a single partner, Markato removes operational friction and accelerates brand growth in the region.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Beauty and lifestyle brands often struggle to enter Asian markets due to fragmented retail channels, complex logistics, and the need for localized marketing to reach consumers across both offline stores and e‑commerce platforms.
Solution
Markato acts as a full‑service partner that combines distribution, logistics, and brand‑building expertise to simplify market entry across Asia. The company secures shelf space in premium offline retailers such as Sephora, Watsons, and Mannings, while also managing end‑to‑end listings and store operations on leading e‑commerce sites like Shopee, TikTok, and Lazada. It augments product visibility with localized in‑store merchandising (POSM, gondola displays) and digital tactics—including influencer seeding, PR gifting, performance advertising, and high‑conversion social‑commerce livestreams. Markato also handles regulatory compliance, warehousing, fulfillment, and value‑added services, providing a single point of contact that removes operational friction and accelerates sales growth.
Target Audience
Markato’s primary customers are beauty, skincare, and lifestyle brands seeking to expand or scale their presence in Asian markets, ranging from emerging startups to established global manufacturers.
Features
- Placement and shelf‑management in top offline retailers (Sephora, Watsons, Mannings, SaSa) with premium POSM and visual merchandising.
- End‑to‑end e‑commerce launch and store management on Shopee, TikTok, Lazada, including product registration and compliance.
- Social‑commerce activation through KOL‑driven influencer livestreams and targeted performance marketing.
- Integrated out‑of‑home advertising, event and pop‑up execution to boost brand awareness.
- Full logistics suite: warehousing, fulfillment, customs clearance, and value‑added services (VAS) for reliable delivery.
- Data‑driven reporting on sales performance across channels, enabling brands to optimize inventory and marketing spend.