Co-founder, The Marathon Agency: the technology-first growth agency for consumer brands
Marathon Data
Marathon Data Co. provides a CFO-approved brand measurement platform that uses constantly retraining machine learning models to predict incremental revenue from brand investments across the full marketing funnel. The platform quantifies future revenue through its Brand Value Score, tracks baseline revenue growth, and offers spend recommendations to optimize budget allocation. It is trained on billions of dollars of revenue and hundreds of millions in ad spend, validated with causal incrementality studies.
- Data & Analytics
- Advertising Technology
- Marketing Technology
- Artificial Intelligence
- Software Only
Updated 5 days ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Brand and marketing leaders struggle to quantify the financial return of brand-building investments in a way that satisfies their CFO. Traditional attribution stacks only assign credit to clicks and conversions that already happened, leaving the long-term, demand-building impact of brand activity largely unmeasured and underfunded.
Solution
Measure Brand Marketing provides an ML-based brand measurement platform that predicts incremental revenue growth generated by brand actions across the entire marketing funnel. The platform is built on a constantly updating and retraining machine learning model infrastructure trained on billions of dollars of revenue and hundreds of millions of ad spend, validated with causal incrementality studies and holdout tests. It quantifies future baseline revenue from brand activity through its core Brand Value Score, tracks owned-demand revenue growth, scores campaign and creative performance, and recommends budget reallocations to protect contribution margin while improving customer acquisition cost. The company also offers an integrated brand and performance media team that reallocates spend to what creates future incremental revenue.
Target Audience
Primary customers are brand and marketing leaders at scaled consumer brands—particularly those with DTC, marketplace, and retail revenue streams—who need to demonstrate brand ROI to their CFO and optimize media spend across the full funnel.
Features
- Brand Value Score metric that quantifies future incremental revenue across 30, 60, 90, and 180-day windows
- Baseline Revenue tracking that measures direct, branded search, organic, marketplace, and retail revenue growth from demand-building activity
- Campaign & Creative Scoring that evaluates which campaigns, creatives, channels, and posts yield the most Brand Value per dollar
- Causal Incrementality Proof validation that reconciles model output against real revenue outcomes and holdout test results
- Spend Recommendations engine that suggests where to reallocate budget across brand and performance media
- Data foundation connecting DTC, Amazon, retail, wholesale, branded search, direct and organic traffic, retention cohorts, LTV, and contribution margin metrics
- Integrated Brand & Performance Media team that runs both brand-building and direct-response media under one roof