MAPR is an AI-driven application that creates a digital replica of the world by allowing users to contribute street-level video snippets, which are processed to enhance map accuracy and freshness. This user-generated content model incentivizes participation through cash rewards, addressing the need for real-time, precise mapping data in a rapidly changing environment.
Funding
Funding not disclosed
Founders
Product
Problem
Existing digital maps often lack real-time accuracy and freshness due to infrequent updates and reliance on traditional mapping methods. This can lead to outdated information, impacting navigation, location-based services, and various industries that depend on precise geospatial data.
Solution
MAPR utilizes a community-driven approach to create a continuously updated digital map by incentivizing users to contribute street-level video snippets. The MAPR mobile application allows users to capture and upload video of streets, shops, and buildings, which are then processed using proprietary AI to extract relevant map data points. This user-generated content model ensures that the map reflects the most current conditions, providing a dynamic and accurate representation of the physical world. Contributors are rewarded for their efforts, creating a sustainable ecosystem for maintaining and improving map quality.
Target Audience
The primary target audience includes individuals and delivery personnel (e.g., drivers for Zomato, Swiggy, Amazon, Ola, and Uber) who can contribute to mapping while performing their regular activities.
Features
- Mobile application for capturing and uploading street-level video snippets
- AI-powered processing of video data to extract map data points (shops, restaurants, house numbers, etc.)
- Gamified user experience with cash rewards for contributions
- Referral program to incentivize community growth
- Transparent tracking of contributions and rewards
- Direct payout to user bank accounts