Mapp Marketing Cloud provides a real‑time Customer Data Platform that consolidates data, generates AI‑driven insights, and builds 360° customer profiles. Marketers use its drag‑and‑drop journey builder to automate hyper‑personalized campaigns across email, SMS, push, in‑app and web, with predictive scoring and AI‑generated content. Open APIs, a headless architecture, and ISO‑certified security enable seamless integration and compliance with existing martech stacks.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle with fragmented customer data, manual campaign workflows, and limited ability to deliver real‑time, personalized experiences across email, mobile, and web channels. These constraints reduce marketing efficiency and hinder revenue growth.
Solution
Mapp Marketing Cloud consolidates customer data into a real‑time Customer Data Platform (CDP) and applies AI‑driven analytics to generate actionable insights. Marketers can build automated, hyper‑personalized journeys that span email, SMS, push notifications, in‑app messages, and web overlays from a single interface. The platform’s AI Assistant delivers smart notifications, predictive scoring, and on‑demand content generation, while pre‑built dashboards surface conversion funnels and campaign performance. Open APIs and a headless architecture enable seamless integration with existing martech stacks, and built‑in compliance features ensure data privacy and security. Together, these capabilities streamline workflow, improve targeting precision, and drive higher engagement and revenue.
Target Audience
Primary users are marketing teams, CMOs, and e‑commerce managers at retail, fashion, and consumer brands seeking data‑driven, cross‑channel personalization. The platform also serves digital agencies and technology partners that integrate marketing automation into client solutions.
Features
- Unified CDP with real‑time data ingestion, identity resolution, and 360° customer profiles
- AI‑powered analytics and predictive models for conversion probability, churn risk, and next‑order value
- Advanced segmentation and hyper‑personalization engine for dynamic content across email, SMS, push, and web
- Journey automation builder that orchestrates multi‑channel campaigns with drag‑and‑drop workflow design
- Mapp AI Assistant offering smart notifications, AI‑generated copy, and conversational data insights via AI Chat
- API‑first, headless integration layer supporting microservices, cloud‑native deployment, and custom connectors
- Built‑in security: ISO 27001/27017/27018 certification, AES‑256 at‑rest encryption, TLS 1.2+ transport, role‑based access control
- Scalable multichannel delivery platform with native email deliverability, mobile push, in‑app messaging, and web overlays