Maple Tales develops an interactive reading app that uses decision-based storytelling and personalized reading aids to engage primary school children in reading. The platform addresses the decline in children's reading time by combining educational content with gamified elements, fostering both literacy and creativity.
Funding
Funding not disclosed
Founders
Product
Problem
Children's active reading time is decreasing while their screen time on digital devices is increasing. Many children exhibit weak reading skills, and traditional reading methods may not effectively engage them.
Solution
Maple Tales is an interactive reading app designed to motivate primary school children to read by combining educational content with gamified elements. The app features decision-based stories where children actively shape the plot, creating a personalized and engaging reading experience. It incorporates elements of fun and gamification with learning, creativity, and general knowledge acquisition. The platform also offers various reading aids and personalization options to cater to different reading levels and preferences, ensuring an enjoyable and effective learning process.
Target Audience
The primary audience includes children in primary school with access to mobile devices, their parents who value educational content during screen time, as well as schools, libraries, and authors looking for creative ways to promote reading and literacy.
Features
- Interactive stories with choices that allow children to influence the plot
- Personalizable avatars that children can create and use within the stories
- Unlockable outfits and rewards for completing stories and answering comprehension questions
- Adjustable text settings, including font size, font style, line height, and character spacing
- Syllable separation to aid in reading comprehension
- Dictionary function with over 50 languages to support language learning
- Offline access to downloaded stories for reading anywhere
- Comprehension questions at the end of each story to test knowledge