Mapendo provides a performance‑based mobile user acquisition platform that uses machine‑learning to bid in real time across a programmatic inventory of over three billion daily active users. The system supports CPI and CPA pricing, SKAdNetwork‑compatible targeting, and a unified dashboard for real‑time KPI tracking, allowing growth teams to pay only for verified installs or post‑install actions that meet ROI targets.
Funding
$1.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app marketers often face fragmented ad inventories and opaque pricing models, making it difficult to acquire users whose post‑install behavior drives revenue. Traditional acquisition channels provide limited performance guarantees, leading to high cost‑per‑install (CPI) without assurance of long‑term value. Aligning spend with measurable post‑install events such as in‑app purchases remains a persistent challenge.
Solution
Mapendo delivers a performance‑based user acquisition platform that leverages machine‑learning algorithms to bid in real‑time across a programmatic supply of over three billion daily active users. The solution integrates with more than 50 global partners through a dedicated RTB bidder, enabling instant campaign activation and transparent reporting. Campaigns are optimized toward specific post‑install events using CPI or cost‑per‑action (CPA) pricing, ensuring that budgets are spent only on outcomes that meet predefined ROI targets. Privacy‑centric, context‑based targeting and SKAdNetwork‑compatible signals focus delivery on high‑LTV users while complying with platform restrictions. A unified dashboard provides real‑time visibility into key performance indicators, bid adjustments, and ROI metrics. Continuous compliance monitoring and 24/7 support maintain brand safety and campaign integrity.
Target Audience
The platform is aimed at growth teams and user acquisition managers at mobile gaming studios, consumer app companies, and performance‑marketing agencies that require scalable, outcome‑based user acquisition.
Features
- Machine‑learning driven bid optimization that dynamically adjusts to post‑install event performance
- Real‑time bidding (RTB) infrastructure connected to a global inventory of 3 B+ daily active users via 50+ supply partners
- Support for SKAdNetwork (SKAN) attribution and privacy‑first targeting to reach high‑LTV users
- CPI and CPA pricing models that charge only for verified installs or defined in‑app actions
- Contextual and audience segmentation engine that respects user privacy and platform policies
- Integrated dashboard with real‑time KPI tracking, ROI visualization, and automated reporting
- 24/7 compliance and brand‑safety monitoring with automated fraud detection