Mamilla provides hands-on breastfeeding education using a smart, weighted doll and an accompanying application. This system allows expectant and new mothers to practice positioning and latching techniques to build confidence before real-life scenarios. The service offers personalized feedback and access to professional lactation consultant resources through subscription tiers.
Funding
Funding not disclosed
Founders
Product
Problem
Many mothers face challenges with breastfeeding due to latching difficulties, leading to pain, inefficient milk transfer, and potential strain on the mother-baby relationship. Limited access to professional lactation support and practical education further exacerbate these issues, often resulting in mothers stopping breastfeeding earlier than desired.
Solution
Mamilla provides a multi-faceted breastfeeding education platform designed to equip mothers with the knowledge and hands-on practice needed for successful breastfeeding. The core offering includes a smart, weighted newborn doll that allows mothers to physically practice positioning and latching techniques. Paired with a companion app, Mamilla guides users through interactive sessions, offering personalized recommendations and feedback. The app also provides access to a library of breastfeeding videos, audio resources, and a supportive community, creating a comprehensive learning experience.
Target Audience
The primary target audience includes expectant mothers, new mothers experiencing breastfeeding difficulties, and healthcare professionals seeking innovative tools for breastfeeding education.
Features
- Smart, weighted newborn doll for practicing breastfeeding positions and latching techniques
- Reactive interface on the doll provides feedback on positioning
- Companion app with step-by-step guides on achieving a proper latch
- Personalized recommendations based on different body types and birthing experiences
- Video library showcasing breastfeeding from a mother's perspective
- Audio files to learn about different sucking patterns
- Access to a supportive online community