Mamilla
Mamilla provides hands-on breastfeeding education using a smart, weighted doll and an accompanying application. This system allows expectant and new mothers to practice positioning and latching techniques to build confidence before real-life scenarios. The service offers personalized feedback and access to professional lactation consultant resources through subscription tiers.
- Digital Health
- Hardware
- Software Only
Funding
Founders
Product
Problem
Many mothers face challenges with breastfeeding due to latching difficulties, leading to pain, inefficient milk transfer, and potential strain on the mother-baby relationship. Limited access to professional lactation support and practical education further exacerbate these issues, often resulting in mothers stopping breastfeeding earlier than desired.
Solution
Mamilla provides a multi-faceted breastfeeding education platform designed to equip mothers with the knowledge and hands-on practice needed for successful breastfeeding. The core offering includes a smart, weighted newborn doll that allows mothers to physically practice positioning and latching techniques. Paired with a companion app, Mamilla guides users through interactive sessions, offering personalized recommendations and feedback. The app also provides access to a library of breastfeeding videos, audio resources, and a supportive community, creating a comprehensive learning experience.
Target Audience
The primary target audience includes expectant mothers, new mothers experiencing breastfeeding difficulties, and healthcare professionals seeking innovative tools for breastfeeding education.
Features
- Smart, weighted newborn doll for practicing breastfeeding positions and latching techniques
- Reactive interface on the doll provides feedback on positioning
- Companion app with step-by-step guides on achieving a proper latch
- Personalized recommendations based on different body types and birthing experiences
- Video library showcasing breastfeeding from a mother's perspective
- Audio files to learn about different sucking patterns
- Access to a supportive online community