Mamahood is a mobile app providing 24/7 professional care, credible resources, and a supportive community for individuals navigating fertility, pregnancy, parenting, and family building. The platform offers a 360-degree approach to family health, from fertility planning to postnatal support, and is designed to help employers reduce absenteeism, lower healthcare costs, and improve employee morale. It specifically addresses the high rate of women in the UAE who do not return to work after maternity leave due to a lack of workplace support.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals lack access to continuous, professional support and credible resources during fertility, pregnancy, and parenting journeys, leading to stress, health complications, and decreased workplace productivity. This gap is particularly acute for working women, with 56% of women in the UAE not returning to work after maternity leave due to a lack of support, and 65% of women in MENA valuing family-related benefits over a higher salary.
Solution
Mamahood provides a mobile app that delivers a 360-degree approach to family health, covering everything from fertility planning and pregnancy care to parenting support and beyond. The platform offers 24/7 access to professional care, credible resources, and a vibrant community, ensuring users have continuous guidance throughout their family-building journey. For employers, Mamahood serves as a cost-effective healthcare benefit that supports employee well-being, leading to reduced absenteeism, increased productivity, and improved morale. By providing preventive care and support services, including breastfeeding and postnatal support for working women, the app helps lower overall healthcare costs. Mamahood also enhances an employer's brand by demonstrating a commitment to employee and family well-being, which supports successful returns to work from maternity leave.
Target Audience
Primary customers are employers in the MENA region seeking to enhance their employee benefits packages, as well as individual users—particularly working women—who need continuous support during fertility, pregnancy, and parenting.
Features
- 24/7 access to professional care and credible, evidence-based resources on fertility, pregnancy, and parenting
- A vibrant community for peer support and shared experiences during the family-building journey
- Employer-facing benefits platform designed to reduce absenteeism, increase productivity, and lower healthcare costs
- Dedicated breastfeeding and postnatal support services to facilitate a smoother return to work for new mothers
- A holistic, 360-degree wellness model that covers the full spectrum from fertility planning to parenting and beyond