Tracks is a loyalty program that rewards users with points for making sustainable purchases from partners in shared mobility, train travel, and eco-friendly fashion. Users can redeem these points for low-carbon travel experiences, promoting environmentally responsible consumer behavior while enjoying memorable trips.
Funding
Funding not disclosed
Founders
Product
Problem
Many consumers want to make environmentally conscious purchasing decisions, but lack a unified loyalty program that rewards them for choosing sustainable options across various sectors. This absence of incentives can discourage eco-friendly behavior and limit the adoption of sustainable products and services.
Solution
Tracks is a loyalty platform that incentivizes sustainable consumer choices by rewarding users with points for purchases from eco-conscious partner companies. These partners span shared mobility, train travel, and sustainable fashion. Users accumulate points with each purchase and can redeem them for low-carbon travel experiences, encouraging environmentally responsible behavior while providing tangible rewards.
Target Audience
Environmentally conscious consumers who seek to align their purchasing decisions with their values and are motivated by rewards and incentives.
Features
- Points-based reward system for sustainable purchases.
- Partnerships with companies in shared mobility, train travel, and eco-friendly fashion.
- Redemption of points for low-carbon travel experiences.
- User accounts to track points and manage rewards.