Makeup Playbook is a digital platform that lets users create, organize, and track personalized makeup routines. Users can search for products, arrange them in the correct application order, and document each look with before‑and‑after photos, enabling comparison of product performance and sharing of routines with friends or followers.
Funding
Funding not disclosed
Founders
Product
Problem
Many makeup enthusiasts struggle to remember which products they used, the order they applied them, and how well those products performed over time, leading to inconsistent results and reduced confidence in recreating favorite looks.
Solution
Makeup Playbook is a digital platform that lets users catalog their makeup products, build step‑by‑step routines, and organize the optimal layering sequence. Users can capture before‑and‑after photos for each look, track product longevity and performance, and compare results across multiple applications. The platform generates shareable links and an explore feed, enabling users to showcase their routines and discover new looks from the community. By maintaining a visual history and performance data, the tool helps users make informed product choices and consistently achieve desired results.
Target Audience
Primary users are makeup enthusiasts and beauty influencers who want to organize, track, and share their personal makeup routines.
Features
- searchable product database with the ability to save items to individual looks
- drag‑and‑drop routine builder that orders products in the correct application sequence
- before‑and‑after photo capture for each look with side‑by‑side comparison
- performance tracking that records how long products last throughout the day
- shareable routine links and an explore feed for community discovery
- personal history archive that lets users review past looks and product outcomes