Makeupmymind.se is a Swedish price comparison platform for beauty and health products, covering over 155,000 items from leading retailers. It helps consumers find the best prices across their entire shopping cart, whether purchasing from a single store or splitting the order across multiple retailers. The platform also provides product guides and usage tips, such as detailed Cicaplast application advice.
- Commerce & Shopping
- Retail Technology
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
Consumers shopping for beauty and health products often face significant price variation across different online retailers, making it difficult to ensure they are getting the best deal. Comparing prices manually across multiple stores is time-consuming and inefficient, especially when building a larger cart with multiple items.
Solution
Makeupmymind.se solves this by offering a comprehensive price comparison service that aggregates product availability and pricing from over 14 leading beauty and health retailers. The platform allows users to compare prices on more than 155,000 products, enabling them to identify the lowest price for individual items or optimize their entire shopping cart across different stores. Beyond price comparison, the site enriches the shopping experience with editorial content, including practical product guides and usage tips, such as the 11 ways to use Cicaplast, helping customers make more informed purchasing decisions.
Target Audience
Primary users are price-conscious Swedish consumers shopping for beauty, skincare, and health products online, as well as individuals seeking expert advice on product usage and skincare routines.
Features
- Price comparison across 155,000+ products from 14+ retailers, showing live price ranges and stock availability
- Cart-level optimization that lets users split purchases across multiple stores to minimize total cost
- Detailed product pages with specifications, EAN codes, and direct links to retailer offers
- Editorial blog content with expert tips, such as the 11 Cicaplast usage methods, including post-procedure care and dry skin remedies
- Brand and category filtering for targeted searching, such as by skincare or cleansing oil