Makeke is a hyperlocal shoppertainment app that connects consumers with unique products from local UK retailers through engaging short videos, enhancing the online shopping experience. The platform addresses the challenge of content creation for small businesses by providing automated support, enabling them to effectively showcase their offerings and increase sales conversion.
Funding
Funding not disclosed
Founders
Product
Problem
Small, independent retailers in the UK often struggle to create engaging content to effectively showcase their products online. Traditional e-commerce platforms may not provide the tools or support needed to capture customer attention and drive sales, particularly through visually rich mediums like video.
Solution
Makeke is a mobile application designed to connect consumers with unique products from local UK retailers through short, engaging videos. The platform aims to provide an entertaining online shopping experience, offering a "shoppertainment" approach that blends shopping with entertainment. Makeke offers content creation support, leveraging AI-powered tools and social media experts to help retailers produce branded content that resonates with customers. By focusing on video-based product showcases, Makeke seeks to increase sales conversion rates for small businesses and foster meaningful connections within local communities.
Target Audience
The primary target audience includes consumers in the UK who are interested in discovering unique products from local, independent retailers, as well as the retailers themselves who need an effective platform for showcasing their products and increasing online sales.
Features
- Mobile app for iOS and Android
- Short-video format for product discovery and engagement
- AI-powered content creation tools for retailers
- Social media expert support for brand-aligned content
- Focus on unique products from local UK businesses
- Direct-to-consumer shopping experience
- Personalized product recommendations