Make it Toolkit offers product designers and UX professionals a structured framework and actionable strategies derived from behavioral science and gamification. It simplifies the process of creating engaging user experiences by providing practical tactics to anticipate user needs and align solutions with predictable human responses.
Funding
Funding not disclosed
Founders
Product
Problem
Designing effective user experiences often requires understanding and applying principles of human behavior, which can be complex and time-consuming to research and implement. This complexity can lead to suboptimal user engagement and product adoption.
Solution
Make it Toolkit provides a structured framework and actionable strategies derived from behavioral science and gamification principles to simplify the design process. It offers practical tactics to anticipate user needs, identify opportunities for improvement, and develop solutions that align with predictable human responses. The toolkit aims to make behavioral design accessible and directly applicable to creating more effective user experiences.
Target Audience
The primary users are product designers, UX professionals, service designers, and innovation teams seeking to enhance user engagement and effectiveness through applied behavioral science.
Features
- A curated collection of 15 distinct behavioral science and gamification strategies, each with detailed explanations and practical applications.
- Strategies are categorized and explained using clear, jargon-free language, focusing on actionable insights for designers.
- Case studies and examples illustrating the application of each strategy in product design, service design, and behavior change interventions.
- Resources including tactics, masterclasses, and specializations to deepen understanding and application of behavioral design principles.
- Framework for systematically integrating behavioral insights into the design lifecycle, from brainstorming to solution development.