Make Influence is an influencer marketing platform that leverages performance metrics and data analytics to connect brands with high-performing influencers. By providing measurable insights into influencer effectiveness, the platform enables brands to enhance campaign efficiency and optimize their marketing strategies.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
E-commerce brands often struggle to identify influencers who genuinely align with their brand and can drive measurable results, leading to inefficient marketing spend and difficulty scaling influencer programs. Managing multiple influencer collaborations, tracking performance, and ensuring timely payouts can also be complex and time-consuming.
Solution
Make Influence is a performance-driven influencer marketing platform designed to help e-commerce brands recruit, collaborate with, and scale their influencer marketing efforts. The platform provides tools to discover influencers based on demographics and marketing objectives, manage collaborations in one place with in-app chat and automated reporting, and track results in real-time through CMS integrations. Make Influence also offers a marketplace where brands can connect with a diverse range of creators across various industries, including fashion, beauty, health, lifestyle, food, and family.
Target Audience
The primary target audience includes e-commerce brands looking to scale their influencer marketing programs and agencies seeking to offer influencer marketing solutions to their clients.
Features
- Influencer discovery based on demographic data and marketing objectives, beyond just follower count
- Centralized collaboration management with in-app chat, content library, and automated invoice/payout system
- Real-time performance tracking through CMS integrations to measure impact on traffic and sales
- Performance-based compensation models, allowing brands to pay influencers based on generated results (clicks or sales)
- Influencer marketplace connecting brands with creators in fashion, beauty, health, lifestyle, food, and family niches
- Tools for creating tailored campaigns with specific requirements and goals
- Analytics and reporting dashboards to monitor campaign performance and ROI