Makeena is a free mobile loyalty platform that rewards health‑ and eco‑focused shoppers for purchasing certified products. Users scan barcodes or upload receipts, and the app’s cloud‑based matching engine instantly credits cash‑back, points or free samples that can be redeemed via PayPal, Venmo or in‑app offers. The service works across brick‑and‑mortar, e‑commerce and farmer’s markets and provides brands with redemption analytics through an API.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers who want to purchase healthier and more sustainable products often lack a simple way to receive cash‑back incentives, and tracking receipts or qualifying purchases across many retailers is cumbersome. This limits the adoption of eco‑friendly buying habits despite growing demand.
Solution
Makeena is a free mobile loyalty platform that rewards shoppers for buying certified healthy and eco‑friendly items. Users scan product barcodes and upload store or online receipts; the app’s cloud‑based matching engine instantly links purchases to brand rebates, cash‑back, points, or free samples. Rewards accumulate in a user wallet and can be cashed out via PayPal or Venmo once a $20 threshold is met, while points can be exchanged for additional offers. The service works at any retailer—including grocery stores, online shops, and farmer’s markets—so shoppers never need to change where they buy. A searchable brand catalog lets users filter by attributes such as organic, non‑GMO, vegan, or B‑Corp status, making it easy to discover purpose‑driven products. Referral bonuses and social‑sharing features further amplify savings, and brand partners receive analytics on redemption performance through a dedicated API.
Target Audience
The primary users are health‑ and environmentally‑conscious consumers who shop across multiple retailers, while purpose‑driven brands use the platform to drive sales and gather redemption insights.
Features
- Native iOS/Android app with barcode scanning and OCR receipt capture using device camera APIs.
- Real‑time offer matching engine that maps scanned SKUs to a cloud‑hosted database of brand rebates and points.
- Multi‑channel reward system: direct cash‑back to PayPal/Venmo, convertible points, and in‑app freebies.
- Universal retailer compatibility; supports brick‑and‑mortar, e‑commerce, and farmer’s market purchases without SKU restrictions.
- Advanced brand search and filters across 1,000+ partners by attributes (organic, non‑GMO, vegan, B‑Corp, etc.).
- Referral tracking and social‑sharing module that awards cash bonuses for successful friend sign‑ups.
- Secure backend with encrypted data storage, GDPR‑compliant consent management, and role‑based access controls.
- Partner API for uploading offers and retrieving redemption analytics, enabling data‑driven marketing campaigns.