Maji is a financial wellbeing platform that utilizes behavioral science and data analytics to provide personalized financial education, coaching, and management tools for employees. It addresses the widespread issue of financial stress by offering tailored solutions that enhance financial literacy and improve overall financial health, ultimately leading to better employee engagement and productivity.
Funding
$190.2K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many employees struggle with financial stress due to a lack of accessible and personalized financial guidance, impacting their productivity and overall wellbeing. Existing financial planning solutions are often expensive or fail to address individual needs and circumstances. This results in employees feeling unprepared for major life milestones and lacking a clear path to financial security.
Solution
Maji is a financial wellbeing platform that empowers employees to make informed decisions about their money and achieve long-term financial security. The platform consolidates financial data into a single dashboard, allowing users to track assets, accounts, and spending automatically through open banking connections or manual logging. Maji provides personalized action plans, digital coaching, and on-demand masterclasses tailored to individual financial goals and challenges. It also offers tools to create financial plans, project future wealth, and access expert financial advisors, enabling employees to proactively manage their finances and reduce financial stress.
Target Audience
Maji primarily targets employers looking to enhance the financial wellbeing of their employees, as well as pension providers seeking to increase member engagement.
Features
- Automated tracking of household assets, accounts, and spending via open banking integration
- Personalized action plans and a "money score" to guide users in improving their financial wellbeing
- Digital coaching and on-demand masterclasses covering various financial topics
- Financial planning tools with detailed projections of future wealth and retirement income
- Access to vetted financial experts, including money coaches, financial planners, and mortgage advisors
- Salary sacrifice scheme implementation to reduce National Insurance costs
- Integration with Boostworks to provide personalized savings opportunities and incentives
- Secure data handling with encryption and industry-leading security measures